During the "Great Recession" of 2008, home values fell and many Americans lost their homes. Home builders produced fewer houses, and sales largely declined.
Managing disparate house visitors with a single home security solution has been a big issue in our age of technology. Which type of door lock technology is the best for a home builder today, and what are the trade-offs?
Whether sales agents are stationed at every model home or online consultants are waiting for inquiries, here are some basic ways to increase the number of potential home buyers that tour your model homes or spec houses.
Potential home buyers have the internet at their fingertips (literally!) and choose to find neighborhoods, floor plans, and prices online. But personal connections are still crucial to making sales, especially when it comes to big purchases like a home. Waiting to make contact with a home buyer can be risky, but here are some ways patience can pay off.
Opening a model home or spec home to the public gives home builders an important opportunity to wow prospective home buyers. The appeal of the show home will hopefully turn them into leads, or even better, into owners. Remote access systems can help home builders manage cleaning and maintenance crews.
One problem with trying to show a house is that most home buyers want to visit when it’s convenient for them. Giving access to tour model homes on their own time and at their own pace can create a more relaxed experience for home buyers.
The purpose of a model home is to showcase home layouts and materials for potential buyers, inspire those shoppers enough that they imagine themselves living in the home and neighborhood, and get them to engage with a salesperson to start the journey of buying their own. In many new communities, model homes are open to the public for 2-8 hours a day, 7 days a week.
Being able to show a house without an agent or salesperson has benefits for the prospect and the builder, but there are some downsides. Property misuse and property access control are serious concerns, but with a trusted access control solution, these concerns can be relieved.
Home builders do their best to present their homes with the most alluring features to get people to buy. Model homes may have strong traffic, but many builders are falling short of the true goal: generating leads. Capturing key data on potential buyers while they’re searching for their next home enables builders to supply valuable leads to their marketing teams.
