Continue the Virtual Relationship on the Home Buyer's Schedule
Home buyers have online access to a lot of information – from pricing, interior photos, reviews about the builder, and more. Virtual browsing is often the first step in a home buyer's journey, and in-person showings illustrate significantly more desire and intent. Now the online experience can transition to allowing the prospect to book a showing at a time of their liking and provide access to the chosen home model and location. Keep in mind that home buyers are still collecting information when they tour your model homes and enabling contactless showing is vital to their buying experience. Giving access to tour model homes on their own time and at their own pace without feeling sales person pressure creates a more relaxed home buying experience allowing prospects to feel more at home in your homes. You’ve still collected contact information so that you can follow up after the showing to move the sales process along.
Home Buyers Want to Tour When It’s Convenient for Them
One problem with trying to show a house is that the time that’s most convenient for the buyers isn’t necessarily convenient for the seller. A home buyer wants to visit when convenient to them — weekdays, weekends, early morning, or in the evenings after work. By providing remote access this can occur during a broader range of times when the home builder doesn’t need to be concerned about staffing the models.
Download the free Home Builder's Guide to Agentless Showings & Lead Capture to learn more about this and other topics.
Expand Sales without Expanding your Sales Force
A remote access system allows prospective home buyers to tour the house, even when sales agents aren’t present. Potential home buyers can book appointments online and automatically receive an access code for their time slot, but the doors remain locked until the code is entered.
Sales agents can be alerted when properties are visited and can call on a buyer shortly after an agentless showing. Home builder sales staff will know if this is the prospect's first visit or represents a repeated pattern of looking at this specific model or similar homes across multiple locations.
Letting visitors use an access control system to enable agentless prospect showings allows your sales agents to focus on marketing, other prospecting efforts or nurturing more qualified leads. When staffing is available and conditions permit staff can be scheduled to cover the busier times of the day.
How to Let Home Buyers See Your Model Home — at (Almost) All Hours
Having sales agents on call or stationed at model homes for showings day and night doesn’t make sense for most home builders. The money and resources spent on these showings might not generate significant ROI, but selling a house only takes one buyer — home builders don’t want to miss out on making that connection.
A remote access system allows prospective home buyers to tour the house, even when sales agents aren’t present. Potential home buyers can book appointments online and automatically receive an access code for their time slot, but the doors remain locked until then.
Contact a RemoteLock representative to discuss how a remote access control system can get more people through the doors of your new homes.